Alibaba introduces a portal open for composers, merchants, music producers and fans in the field of music
Alibaba, which declared its market capitalization is worth $198.76 billion, has announced the launch of its new music-focused platform for fans and artists. The first “tier” of the new platform permits fans to purchase merchandise, stream music, view live streaming of performances; features earlier introduced on rival platforms such as Spotify by signing its contract with Bandpage – at least, prior to the late takeover by YouTube. The company states it has signed licensing contracts with Universal Music Group and BMG. It does not mention either Sony Music or Warner Music Group.
Much like Alibaba’s core – extensively speaking, the organization connects buyers to sellers, both consumer-to-consumer, business-to-consumer and business-to-business – Alibaba planet’s second tier is compelling, provided the massive scale of the organization and the unique advantage Chinese companies were provided in the aftermath of confusing new rules on music streaming.
The implementation of those rules provide Chinese organizations, or at least those working with the Ministry of Culture, an important advantage as foggy content requirements placed on music streaming catalogs.
The organization hopes to introduce the English language version of its application in the last 6 months of 2016. According to Alizila, music fans can follow their beloved stars by using their smartphones, buy related merchandise, take part in fan activities and view live shows of famous singers and cyber stars apart from hearing streaming songs, Alibaba music said. The artist friendly platform is developed on music streaming app, TTpod (Tiantiandongting) purchased by Alibaba 3 years ago.
The new platform is not just a fan portal. It is open also to merchants, composers, music producers and other organizations related to the music sector that are finding business opportunities. For example, singers will be in a position to find out songwriters and sellers will be in a position to find out celebrity endorsements. Stars presently on the platform include Chinese singer and actor Li Yifeng, Korean pop brand Exo and Chinese born Malaysian singer Cao Ge who have established their own areas in the application to have an interaction and engagement with their own followers.
Alibaba music was created in 2015 under the online retailer’s plans to expand into the digital entertainment industry. Besides the integration of Xiami and TTpod streaming applications, the Hangzhou based organization hired many music-industry experts to run the unit, including famous talk show host, songwriter and film director Gao Xiaosong to work as chairman, Song Ke, who is a prominent music executive as its CEO and well-known host at Hunan TV as its Chief Content officer.
The unit is owner of a large number of copyrights to provide support to its album downloads and subscription streaming facility.