The Redmond-based tech giant is rumored to launch a high-end smartphone in the most competitive market.
Rumors of a new Surface Phone have been circling around the market for a while now. A number of people believe that Microsoft Corporation is working on a Surface Phone, which is under development. At this point, it is just rumor since the tech giant just recently released its flagship Lumia smartphones – Lumia 950 and Lumia 950XL.
According to research, over 50% of Microsoft smartphone users are hoping for a new phone to be launched by the technology company. However, the Redmond based organization has not had much success in the smartphone industry in comparison to Apple and Google. For people who prefer these devices have Microsoft as their last resort for a phone.
The Android and iPhone operating system are more popular amongst customers mainly because of their ease in availability and meeting their consumer’s need in terms of applications and features.
Presently, Surface series consists of tablets and laptops that the company just recently launched; it is also the most reputed sector. A luxury brand might just help the business to gain the popularity it is hoping for in the mobile industry. The company manufactures both low-end and high-end smartphones. Lumia comes under its low-end phones. These low-end phones have not performed well as the organization imagined and failed to create the expected hype.
In case the rumors are true and there is a Surface Phone likely to surface, the company should market it as its flagship, high-end, most powerful cellphone that it has to offer. It has managed to see growth in its smartphone revenue. Analyzing Microsoft’s smartphone market, it is simple to say that now when a new phone brand just emerges out of nowhere, it is difficult to differentiate one.
In comparison to Apple’s iPhone, it would be good to have a strong rival in the market, which is directly competing with Apple, but it is understood that it will not be able to see the success equivalent to iPhone. However, it can easily get a good market share, provided it manages to attract the right market. To do so, it will require keeping its focus on the software that will run the Surface Phone.
Microsoft stock is being traded at $52.30 indicating a decrease of 0.06%. During the session, the stock price was seen hit a high of $52.85 and a low share price of $51.46. The market capitalization is $418.01 billion. The earnings per share reported by the tech giant is 1.49.