Facebook Introduces Reactions To Platform

25 Feb

Facebook added Reactions for users to express emotions.

Facebook added Reactions for users to express emotions.

Facebook has finally introduced emoji “Reactions” after a year of hard work to establish alternates of its trademark “like” button. Users still have the opportunity to give a response to comment or post with conventional “like” button moving at the top of the icon found on the desktop or mobile, providing an extended menu to users displaying six various animated emoji “Reactions”, including Angry, Like, Haha, Angry or Wow Sad.

The most recently introduced option are made as the extension of “like” button in opposition to a full replacement. Notifications will be sent to users when the latest feature is received on their posts as they are sent notifications about “like”.

The social network platform said it is interested in providing users with more authentic means to easily and quickly send responses to posts, whether they’re happy, serious, sad or funny. Prior to the launch of the latest feature users were frequently put in resorting to “liking” a post about a death or one that expressed disappointment or frustration, without differing from how a user would “like” an engagement picture. This problem should be solved by the latest addition.

The new feature must also let the networking giant boost clicks. Product manager of Facebook Sammi Krug said initially, team was concerned that with the update behind the “like” button it could turn the feature into a difficult one for users to find, but that has not been the case.

Users who have the option currently respond more often to posts than users who do not have them. Investors and advertisers would well receive a bump in the company’s already steady engagement.

Before February 24, 2015, the new feature was offered in only seven states: Japan, Chile, Spain, Ireland, Portugal, Columbia and Philippines. Krug said results from those states have continued to be highly positive. Individual users are utilizing “Reactions” more often. In Spain, for instance use of it by people has grown by two times since October.

Love has remained to be the most famous “Reaction” across states so far. Krug told the countries were chosen to represent a range of languages and cultures to ensure “Reactions” would be universally understood. The social media service provider used feedback for fine-tuning the feature.

The most noticeable change in those countries from the original trials was the deletion of the “Yay” emoji, which was less appealing with less usage, in the recently made update. Now, the organization is introducing “Reactions” without “Yay”.

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Posted by on February 25, 2016 in Facebook, Technology


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