Tesla Reboots Referral Program To Expand Charging Infrastructure

18 Feb

Tesla charging, Tesla credit

Tesla’s referral program would award buyers who use a unique referral link to purchase Model S.

Tesla Motors has taken a step to expand its charging infrastructure. Its successful referral program is also rebooted, which awards owners Tesla vehicles for turning them into fervent salesmen. Now, changes have been made to the format and it is not only focusing to boost all-electric Model S sales but also aiming to encourage people to install electric vehicle chargers in homes.

Tesla’s most recently introduced referral program started on Tuesday and would be available till April 15. Customers who use a unique referral link to procure Tesla Model S and receive the delivery by April 15 will attain a credit worth $1200 towards the installation cost of a home EV charger applied to the price.

A major part of the cost must be covered by credit to install house charging. The California automaker recommends a hard-wired charging facility ‘Tesla Wall Connector’ or NEMA 14-50 outlet to assist Tesla owners in charging its vehicles at their houses. The average cost of installing NEMA 14-50 is between $1000 and $2000, revealed by Tesla.

The cost of Wall Connector is $750. Three referrals can be availed by Tesla owners. Every qualified referral provides an opportunity to the referrer to win a draw. Lubricious P90D Model X would win one referrer and an expensive trip for two to visit the other company of CEO Elon Musk, Space X, based in Hawthorne, California.

A tour of Space X would be awarded to five referrers, including accommodations and travel. This is more inclusive “anyone can win if they play” approach than the last two referral programs. Previously, awards were given to those who had the most number of referrals.

PC Magazine reported that the competitive format succeeded in allowing one leading referrer to convince 188 persons to purchase Model S vehicles, which is around 16 million in terms of sales revenue. The referrer, known as Wei70644, received Powerwall house battery pack, P90D Model S and an invitation to the opening of the Gigafactory of Tesla, the huge lithium ion battery-manufacturing factory established in Nevada.

The first referral program, ending in October last year, awarded $1000 credits to the purchaser and referrer. The second referral program scaled back the incentives and provided only a discount of $1000 to the purchaser on their new vehicle.

As happens always, shortage of time is demerit of such kinds of sales incentives programs. In such a case, it is timing. Six weeks are taken from order to a Model S delivery, stated a Tesla spokesperson.

For qualifying, buyers must receive the delivery by April 15. This indicates that most of the purchases should be done by March 5.


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Posted by on February 18, 2016 in Technology, Tesla Motors


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