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France Orders Facebook To Stop Tracking Non-Users

11 Feb

Facebook data, Facebook France

The French regulatory body ordered Facebook to stop transferring and using personal data of non-users without informing them.

Facebook has been challenged in Europe. Yesterday, the French data protection authority gave almost 90 days to the social networking organization to discontinue the practice of keeping non-users’ activity across on the Internet without their consent and ordered it to halt transferring personal data to USA.

The order given by France is the first important initiative taken against Facebook for transferring data of Europeans to the United States. The order has followed a ruling given by the European Union court last year that succeeded in striking down a contract on which thousands of organizations had been relying, including Facebook for avoiding cumbersome data transfer regulations of the EU.

In 2015, the transatlantic Safe Harbor pact was declared illegal amidst concerns regarding mass snooping by the American government and EU’s data protection agencies stated companies had 90 days to make alternate lawful arrangements for getting data transferred.

Deadline expired recently, which means that regulatory bodies are now eligible to take lawful action against businesses that still rely on the agreement to approve the transfer of data. The American social media service provider earlier said it does not use Safe Harbor for transferring data to the US and established alternate legal structures to continue its transfers according to the EU law.

Whereas the E.U. and U.S. agreed to get Safe Harbor replaced with a new pact, it is not operational up till now and the data protection authorities of Europe have stated more time is needed by them to determine if transatlantic transfers of data must be restricted.

Facebook was confident that it had complied with the European Union’s data protection regulation. It tracks non-users by a cookie placed in their browser without notifying them when they visit a page on Facebook. However, this practice is not according to the privacy law of France.

It also told that the company use cookies to gather information, which is then used to advertise without the consent of internet users. Users of Facebook must be provided the option to prevent the company from using their profile data for serving them personalized advertisements.

In 2015, the organization was previously compelled to stop tracking non-users residing in Belgium after a regulatory body of Belgium fought a legal battle with it in the court. The changes made by Facebook to its privacy policy has prompted the Spanish, Belgian, Dutch, German and French authorities to initiate  investigations  to discover more about its practices.

If it does not act according to the order within 3 months, a fine could be imposed on it, the regulatory body stated.

 

 

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Posted by on February 11, 2016 in Facebook, Technology

 

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