Amazon has became the largest electronic trading platform of India where Amazon.in is running its operations.
Amazon has turned into India’s biggest online market this year, making an addition of more than 55,000 new goods to its stock daily, the corporation stated. Amazon.in has also been named as the most visited online trading website in 2015 by comScore with 70% of its visitors coming from cellular phones.
Amazon India’s official, Amit Agarwal, said, “The year 2015 has been another great year for us, and we are humbled by the response received from both, the customers as well as sellers.”
Mr. Agarwal also stated, “We also received 65 percent orders from Tier 2 cities and below and 70 percent of our traffic came from mobile. We believe our focus on working backwards from customer needs and innovating on the three things that matter to customers – selection, low prices, and convenience – is paying us rich dividends.”
The online retailer has also made an addition to the capacity of its fulfillment centers by 300% compared to 2014. A number of innovations, such as the service partner program, addition of Sunday and morning deliveries to the current delivery services, global sales programs for rural distribution facilities and merchants also played a significant role to enhance the position of the company in the second most populated country this year.
In 2015, the organization’s marketplace in the emerging economy continued to make investment and lead innovations carried out specifically for India such as Project Udaan, Amazonbusiness.in and Kirana Now.
KiranaNow was introduced on a trial basis in the Indian city ‘Bengalaru’ with the goal to offer maximum expediency to customers when buying to meet their everyday needs. The pilot project would be a key investment area and focus for the corporation in 2016. Project Udaan helped Amazon.in to extend its availability, especially for those who are digitally underserved.
Udaan is able to integrate self-employment and skill development with Amazon Pick up and assisted buying, thus providing the digitally underserved people with an opportunity to take advantage of the growing online commerce opportunity.
Amazon’s selling platform in India was introduced previously this year as a webpage only for members, providing goods and business supplies in bulk quantities at wholesale rates to medium and small enterprises. It currently operates in the testing stage in Mangalru and Bengalaru.
This development has taken place at a time when the ecommerce giant is investing more funds on flashy television advertisements featuring ponies and dogs and more on promotion overall in an attempt to increase the growth rate of its sales.