For many of us who don’t know what actually Meerkat is, no, it isn’t the animal we are talking about but an app that has been making a buzz only within a few weeks of its launch. It has taken the App store already by storm by making its steady place.
Let us see what it actually does, many moments in the history have passed by which glued the viewers to televisions, JFK’s assassination, Martin Luther King’s moving speech or Michael Jackson’s death. From saddening moments to the emotional ones, there have been significant times when live streaming required the users to leave all the work they were doing and only keep their eyes on the televisions.
This maybe the inspiration for Meerkat, a live video streaming app launched on 27th February 2015 by Ben Rubin. This app lets the users take video selfie or make a live video and share with their friends. Recently, twitter integrated Meerkat for the live video broadcast for their users. Anyone uploading a live video from Meerkat can see and reply to the comments in the form of tweets by any person who tweets to the video.
“Within a few minutes, 500 to 800 people are watching me live, at any given time,” says Vaynerchuck. “That is insanity, if you think about it . . . and don’t forget, I am a 39-year-old male who talks about business, so my demo isn’t the most native to this.
Buzzfeed was the first one to notice that Twitter has cut off the automatic access of Meerkat to Twitter’s social graph. What Buzzfeed was told regarding this is: “We are limiting their access to Twitter’s social graph, consistent with our internal policy. Their users will still be able to distribute videos on Twitter and log in with their Twitter credentials.”
Ben Rubin took on Twitter with tweeting regarding this, “twitter’s move here shows how significant meerkat has become.”
The app won’t be able to create friend maps instantly now so it would limit the users significantly. Fewer notifications will be received by the users of the videos being broadcasted at Meerkat by their friends and also will not get Meerkat notification for their friends joining Twitter. Either Meerkat needs to work on a new strategy for its users to find their friends on Meerkat without Twitter’s help or rely on the users’ constant and parallel usage of Twitter and Meerkat both.